There is new big trend wave gaining force and momentum in the Food Industry and it could very well be the next tidal wave like gluten-free foods was over the last few years; it is nut-free foods to service the ever-growing nut-free community. We have all witnessed the growing focus and concern with allergens in our food, some people call today the “age of allergenicity”. When walking through a grocery store, in addition to health claims and other benefits, you can’t help but notice many products being marketed specifically for what allergens they do not contain. Just look what the gluten-free trend has turned into in the US food marketplace; according to Statista, the market is projected to be valued at $7.5 Billion by 2020. The direct consumer markets fueling this are those Americans that have Celiac disease (estimated at 3 MM Americans or 0.9% of the population) and those that have Non Celiac Gluten Sensitivity (NCGS) which is anywhere from as little as 0.6% as high as 6.0% of the US Population. The good news is that these gluten-related conditions will not kill you immediately with a diet “mishap”, but collectively over time can cause accumulated damage and issues in your digestive system. Also, they are typically a very individual specific condition that does not require “gluten-free” zones or controlled environments for those with allergies or sensitivities. As we have seen, the food market has responded with a whole plethora of new and tasty gluten-free product offerings, hence the
In comparison (and contrast), let’s talk more about nut sensitivities and nut allergies. The reported numbers are statistically very close to those for gluten, with 0.5% of the US population being allergic to tree nuts and another 0.6% to peanuts. However, the big difference is that these allergies can cause immediate and sometimes lethal reactions in those that are allergic with anaphylactic shock. The only known cure for this allergic reaction right now is epinephrine and now EpiPens® (injectors) are in very high demand and short supply. This BIG difference with gluten makes this much more of a “community” issue because the people that surround those with nut allergies need to help protect them and help to avoid their exposure to nut allergens. That is why the communities have responded with an ever-growing number of “nut-free” safe zones at schools, churches, recreation centers, and now even planes and home pantries of houses of people with nut allergies.
So, how big is this nut-free market and “community” now? Well, nobody really knows but logic stands that it is much bigger than the gluten free marketplace. There are a growing number of food products available in the market that are positioned as nut-free, but that is very easy because unlike gluten, which has to be functionally replaced in gluten-free products, to make a nut-free product you simply have to eliminate the nuts from the recipe or the flavor. However, the result with this “easy” approach is that the community surrounding the person with nut allergies also must eliminate the nuts from their diets and lifestyles too. This audience has to sacrifice the very positive benefits and eating pleasure associated with nuts, which add a very distinct look, taste, and crunchy texture to a multitude of food products ranging from cereals to baked goods, to confectionery and snack foods.
Well, what if I told you that these nut community consumers did NOT have to sacrifice these things and they could “have their nuts and eat them too” while still protecting their loved ones with nut allergies? Enter Nadanut®, the 100% nut-free nut alternative with the look, taste, and crunch of a nut without the nut allergens. For more information on this very unique nut alternative, please check out our industrial ingredient website at Inclusiontech.com, or to order some to try for yourself check out Nadanut.com. Go ahead, we dare you, you won’t believe they’re Nadanut!